Resona Bank (President: Kazuhiro Higashi) and transcosmos inc. (President: Masataka Okuda; transcosmos) hereby announce that the two companies will apply process mining*1 to Resona Bank’s corporate website from April, 2020, with the aim of offering a more customer friendly website experience than ever before.

*1 Process mining is an analytics methodology designed to automatically visualize business processes and identify problems by analyzing a vast amount of event logs.

Two companies will offer an easy-to-navigate, easy-to-search website for Resona Bank customers With the power of process mining techniques that automatically visualize website access logs*2, the two companies will identify web pages that are not customer-friendly and then upgrade the pages at speed (the process has been tested and proven to be successful). With this process in place, Resona Bank, in collaboration with transcosmos will deliver easy-to-use corporate web pages for Resona Bank customers.

*2 Website access logs used for process mining are Google Analytics data which do not contain any personal information.

https://www.resonabank.co.jp/util/sitepolicy.html#ga

Customer flow on my gate related web pages (overview & enlarged view): for illustration purposes only

Resona Bank and transcosmos collaborative scheme

Resona Bank and transcosmos have been collaborating in building Resona Bank’s corporate website and have a collaborative office. There, the collaborative team engages in multiple active discussions and executes end-to-end processes that range from content planning to page upgrades with the aim of offering Resona Bank customers a new service experience via the website.

【Members engaged in a team meeting】

Going forward, two companies will further leverage this collaborative scheme to collaborate in online advertising, call centers and more, in addition to creating the Resona Bank corporate website. Ultimately, the companies seek to deliver successful digital initiatives more than ever before.

【Corporate overview】

* transcosmos is a trademark or registered trademark of transcosmos inc. In Japan and other countries.

* Other company names and product or services names used here are trademarks or registered trademarks of respective companies.
 
About transcosmos inc. 

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 171 bases across 30 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce services to deliver our clients’ excellent products and services in 48 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.